In today’s society, electronic mails (or simply e-mails) have become one of the most preferred ways of people to communicate and to exchange information. A lot of people have been dependent on their emails as their way to get informed and updated most especially on things that interest them the most. This is the reason why companies have started to include this modern form of communication in their marketing schemes.
Email marketing, in its broadest sense, is the way of companies to promote their product or services by sending them exclusive offers and promotional materials directly to their electronic mailbox. Research shows that a lot of companies all over the world are starting to see the potential and invest on email marketing. It has proven that EDM (electronic direct marketing) is an effective tool if you want to improve or enhance your relationship with your current and loyal customers for them to be informed on new offers or promos as well as to encourage them to do business with you again. Also, EDM is perfect for those who want to acquire new customers
or for those who are finding ways to easily and effectively tap their target market.
Various agencies offer email marketing services to companies who want to try it out. Digital agencies such as Scorch make this possible through an email marketing software. However, the effectivity of the emails sent through those email marketing softwares depends on how good the programs are. The company that offer the said email marketing services should make sure that their program does not violate any spam laws such as the European Privacy and Electronic Communications Regulations of 2003, the A
merican CAN-SPAM (Controlling the Assault of Non-solictied Pornography and Marketing Act) and the use policy of their internet service provider.