Before engaging a London based production company to produce branded video content, it is important to understand some of the critical factors that will help to ensure that the video content is successful. This article provides a brief overview of branded video content, and then focuses on some of the critical success factors related to branded video content production.
Branded video content is a marketing approach that attempts to convey a brand’s principles without specifically trying to promote the brand’s product offerings. This is in contrast to more traditional marketing video content, such as television commercial advertisements. A television commercial advertisement is content produced to convey a message to consumers, a message which explicitly promotes and markets a brand’s product offering.
There are several factors that help to define successful branded video content. The first critical success factor is getting attention. Globally, there is an excessive amount of video content uploaded every minute of every day. This makes it difficult for any individual branded video to gain attention. And not only must your branded video gain attention to be successful, but it must also gain attention with your targeted audience. And not only must it gain attention with you targeted audience, but it must also be compelling enough to maintain their attention.
Next, to be successful a branded video must be impressive and effective enough to communicate your brand’s values to your targeted audience. At the same time, it is important for the branded video to seamlessly align with your overall marketing strategy. Achieving this balance can be challenging, but without it your branded video will not be successful.
Finally, a branded video needs to inspire the members of your targeted audience to take action, but it must accomplish this without directly or explicitly calling on them to do so. The message in the branded video needs to inspire people to act based on its authenticity and emotional connection.
